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We invite all lovers of pickled cucumbers: Claussen cucumbers and baked by Melissa. Celebrate National Pickled Cucumber Month with an exclusive pickled cucumber cupcake

We invite all lovers of pickled cucumbers: Claussen cucumbers and baked by Melissa. Celebrate National Pickled Cucumber Month with an exclusive pickled cucumber cupcake

Two iconic brands are joining forces to celebrate National Pickle Month with savory pickle muffins, available nationwide while supplies last

CHICAGO — Claussen®, the 150-year-old brand known for its signature refrigerated pickles that have the perfect crunch when cold, is teaming up with New York City-based bite-sized dessert company, Baked by Melissa, to create the first-of-its-kind Pickle Cupcakes. In honor of National Pickle Month, this delicious dill-infused dessert will be available to pickle lovers nationwide while supplies last.

Over the past year, pickled foods have continued to enjoy popularity, with 73 percent of Americans saying they enjoy the taste.1To give fans what they wanted, Claussen first entered the drinks space last year with a sparkling wine cocktail, and this summer it’s all about desserts.

“We’re thrilled to continue our pickle streak this summer with our first dessert,” said Caroline Sheehey, Brand Manager at Claussen Pickles. “Pickles are such a versatile flavor, so we’re constantly working to find new and unique ways to bring Claussen’s signature flavor to a variety of beloved occasions. These cupcakes will be the perfect unexpected twist for pickle fanatics everywhere.”

Combining Baked by Melissa’s signature bite-sized handmade cupcakes with the zesty flavor of Claussen Pickles, Baked by Melissa x Claussen Pickle Cupcakes are a delicious pickle-infused cake topped with pickle buttercream frosting and red and white sprinkles. These little treats combine Claussen’s beloved pickles with Baked by Melissa’s classic vanilla cake and frosting. The result is a bright, balanced sweet, salty, and sour pickle treat that’s perfect for summer parties.

“Anyone who’s seen @BakedByMelissa on TikTok knows I love pickles, whether I make them at home or add them to my favorite recipes, so it made sense to add Claussen’s iconic flavor to Baked by Melissa cupcakes for an unexpected savory treat,” said Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa. “The addition of pickles adds a tangy, sweet, salty, and sour flavor to the cupcake, making it a truly unique ingredient for bite-sized cupcakes.”

Baked by Melissa x Claussen Pickle Cupcake will be available July 8tht in 6-packs or 25-packs, while supplies last. The 6-pack is available exclusively at all Baked by Melissa stores for $10.25 USD, while the 25-pack is available exclusively at BakedbyMelissa.com for $37.00 USD shipped domestically. For more information, visit @claussenpicklesofficial on Instagram or BakedbyMelissa.com.

ABOUT KRAFT HEINZ
We are leading a transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our purpose, Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We are leveraging our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-facing product platforms. As global citizens, we are committed to making a sustainable, ethical impact while helping to feed the world in a healthy, responsible way. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

About BAKED BY MELISSA
Founded by Melissa Ben-Ishay in 2008, Baked by Melissa is a New York City-based dessert company specializing in handmade bite-sized cupcakes and treats in a variety of flavors, all created by Melissa herself. Baked by Melissa currently has 13 retail locations in the New York area and an online store that ships nationwide. With a highly acclaimed assortment of flavors, gift boxes for every occasion, and custom shipping packaging to ensure your treats arrive safely and freshly, Baked by Melissa has become the go-to brand for celebrating all of life’s special moments across the United States. Find the latest flavors and more at bakedbymelissa.com.

1 Datassential Report, October 2023