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How This Mid-Price British Fashion Brand Became an MVP for Working Women

How This Mid-Price British Fashion Brand Became an MVP for Working Women

Rewind two years and see how countless other brands and e-commerce platforms have fallen apart in the wake of the pandemic. Me+Em has soared to new heights and been included not once, but twice (in 2022 and 2023, respectively). Sunday Timeslist of the 100 fastest-growing brands. It has also built up an impressive list of A-list fans over the years – including Katie Holmes, the Princess of Wales, Margot Robbie, Helen Mirren and Olivia Colman, to name just a few – and only this week made headlines as the UK ushered in a new government. Prime Minister Keir Starmer’s wife, Victoria, stepped out in a red midi dress by Labour, which has since sold out online.

The moment not only ushered in a new era of British politics, but also represented a rebranding of the “trophy wife” political aesthetic; Lady Starmer has remained largely absent from the campaign trail and is set to continue working for the NHS despite her husband’s. Her choice of a stylish yet functional dress from a brand that is known for its “smart” approach to fashion is perhaps a taste of what we can expect from the new “First Lady.”

Me + Em

Cotton Bouclé Cutout Maxi Dress

Me + Em

Midi dress with contrast stitching

In the same 24 hours, the new deputy prime minister, Angela Rayner, was also photographed in a bright green Me+Em trouser suit – evidence that the homegrown brand is taking action in the political sphere, a world known for its strict control over women’s fashion choices. So far, the brand has not only emerged unscathed, but has been applauded.