Gen Triggers Scammers to Highlight Emotional Impact of Cybercrime with Creative Artwork

Gen Triggers Scammers to Highlight Emotional Impact of Cybercrime with Creative Artwork

69% of Americans surveyed believe they may be vulnerable to cybercrime; award-winning psychologist Lee Chambers explains what stops people from taking action.

Gen (NASDAQ: GEN), a global leader dedicated to supporting digital freedom, has launched Scam Artists, an educational campaign that uses art to visually represent the emotional impact of cybercrime. In partnership with award-winning psychologist Lee Chambers, the campaign shines a light on the innate human instincts that often result in complacency when it comes to digital security. The campaign aims to help people recognize the need to take a proactive approach to online protection in order to remain in control, confident and free in their digital world.

To demonstrate the impact of cybercrime, three victims of fraud and identity theft were fitted with electroencephalography (EEG) headsets to monitor their brain responses to their experiences. They were asked to recall their emotional states before, during and after the attacks, with the final session taking place after they had been introduced to cyber protection. The headsets recorded their brain responses to each state and transformed the data into creative visualisations.

From left to right: before, during, and after visualization of brainwave data. Subject: Lynn Beattie, identity theft victim. Image/Supplied.

The artwork above shows Lynn’s emotional responses to the prompts. State one indicates relaxation, state two shows links to anxious thinking and stress after recalling the incident, and state three suggests a return to relaxation and mental well-being after being presented with the Cyber ​​​​Safety solutions.

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“The experience of a cyberattack is traumatic and elicits a negative emotional response,” said Lee Chambers, a psychologist and well-being expert. “When victims were asked to recall their cybercrime experiences, the resulting artwork showed a burst of brain activity that is often associated with stress, anxiety and uncertainty — feelings that can be long-lasting and have a significant impact on life. Often, when we think we have control or perceive an event as unlikely, this can encourage overoptimism and an inappropriate assessment of risk, a trait known as optimism bias. With cybercrime on the rise, it’s important to recognize these tendencies, assess situations from all angles and take the necessary steps to mitigate the threat.”

The campaign conducted new research to uncover people’s feelings about cyber threats and cyber protection. More than two-thirds (69 percent) of Americans surveyed believed they were vulnerable to cybercrime, and among respondents who had been victims of cyberattacks, anger (56 percent) and stress (51 percent) were the two most common emotions felt. The research also found that only half (52 percent) had some form of cybersecurity solution, while almost two-thirds (63 percent) agreed that understanding an optimistic mindset would make them more likely to consider cybersecurity measures to protect themselves.

“Cyber ​​threats are bigger, more prevalent, and more sophisticated than ever before, and they’re here to stay,” said Leena Elias, Chief Product Officer at Gen. “In fact, last year, Gen blocked more than 14 billion attacks. We’re focused on helping people feel confident engaging with their digital world with solutions that help protect against evolving and emerging threats. Our mission is to provide peace of mind. This campaign highlights the harmful effects of cybercrime, but also the positive impact on well-being that comes with being protected online.”

To learn more about the Scam Artists campaign and view all of the work, visit For more information about the victims’ stories and how Gen helps protect people from the effects of fraud and identity theft through its family of consumer brands, including Norton, Avast, and LifeLock, visit the links below:

  • Moya Crockett, victim of fraud
  • Kyle Frank, Small Business Fraud Victim
  • Lynn Beattie, identity theft victim

About Gene

Gen (NASDAQ: GEN) is a global company dedicated to supporting digital freedom through trusted cybersecurity brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. The Gen family of consumer brands is built on protecting the first digital generations. Now, Gen empowers people to live a safe, private and secure digital life today and for generations to come. Gen offers award-winning cybersecurity, online privacy and identity protection products and services to nearly 500 million users in more than 150 countries. Learn more at

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